Youtea

YouTea! is a startup women's health company.
Background
YouTea! was founded in October 2008 by Alex Herzlinger and Tina Wu. The company is developing proprietary functional beverages for women's health. Alex and Tina led YouTea! to the Finals of the Harvard Business School Business plan competition. YouTea! won the Products and Services Track for the .
Business plan contest observers noted that YouTea!'s product met an unmet consumer need. Critics contended that the retail and consumer products businesses can be particularly difficult during an economic downturn, particularly for a small start-up. Other critics claimed that the name "YouTea!" can be confused with the University of Texas. At the competition, YouTea!'s initial product will focus on promoting urinary health and preventing urinary tract infections. Critics contended, however, that urinary tract infections are too small a market for a start up business to survive, and that YouTea! can be crushed by well-funded competitors. Some felt that YouTea! should offer a portfolio of women's health beverages, not just one single product. One business plan observer noted that "the product is interesting because it appeals to many different clinicians, like urologists, primary care physicians, Obstetrics and gynaecology doctors, and Nurse Practitioners - but how is a start up going to market to all of those physician groups?"
Founders
Alex Herzlinger and Tina Wu both graduated Harvard Business School in 2009. Tina Wu is also an medical student, with a degree from University of California, Los Angeles School of Medicine expected in 2010. She founded Support for International Change , a non-profit in Tanzania that provides HIV/AIDS prevention. Alex Herzlinger played football at Harvard University as an undergraduate and was a US Army infantry officer with the .

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