Yellow Card Financial

Yellow Card Financial, is a fintech start-up based in Africa.
Business Model
Yellow Card Financial provides access to cryptocurrencies like Bitcoin, Ethereum, and USDT Stablecoin to anyone in Africa.
History
The company was founded by Chris Maurice and Justin Poiroux in 2016 with the intent to create a Bitcoin gift card.
Then, in 2018, Chris Maurice and Justin Poiroux met a man at a Wells Fargo who was trying to send $200 dollars to his family in Nigeria. The bank charged him an unjust fee of $90. They decided to undertake the mission of bringing Bitcoin to Africa with the objective of ‘’financial inclusion for all.’’
The company launched in Nigeria in 2018 and since then with the help of their partner Munachi Ogueke they have expanded throughout Africa with tens of thousands of merchants and coverage in 16 countries across the African continent.
The company has headquarters in Lagos, Nigeria and Johannesburg, South Africa.
In 2021, Yellow Card Financial announced a $15M Series A, the largest ever by an African cryptocurrency exchange.
In 2022, Yellow Card Financial unveiled its new brand identity to reflect expansion, influence and positioning on the African continent.
In May 2022, Yellow Card Financial reached 1 000 000 users.
Ownership
The company, founded by Chris Maurice and Justin Poiroux, launched in Nigeria in 2018, and since then the U.S. and Africa-based team have sought to make cryptocurrencies like Bitcoin, Ethereum, and USDT Stablecoin accessible to anyone in Africa.
Services
The company provides a cryptocurrency exchange on the African continent.
Among the company’s key mandates are to provide financial freedom for all through cryptocurrency as well as education on the market. The company established the Yellow Card Academy that dispenses information about cryptocurrency, blockchain technology, economics and financial literacy, to help educate the public about digital currencies.
The company has also established the Yellow Card Brand Ambassador program which is an experiential learning programme made up of young people who are educating their communities about cryptocurrencies.
Technology
Yellow Card Financial released their B2B API which allows any company access to the African Market.
Presence in Africa
Yellow Card Financial currently has a presence in 16 African countries including:
West Africa
* Nigeria
* Ghana
* Senegal
* Ivory Coast
Southern Africa
* South Africa
* Botswana
* Zambia
* Malawi
Central Africa
* Democratic Republic of the Congo
* Cameroon
* Gabon
* Republic of the Congo
East Africa
* Kenya
* Tanzania
* Rwanda
* Uganda

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