World of Books is a small business based in West Sussex, England. Their business entails purchasing unsold inventory of used books from UK charity shops and reselling them on various online sites such as Amazon.com. The company purchases books in bulk, paying by tonnage rather than paying for individual titles. Then, using custom-designed software, they evaluate each title for saleability and set selling prices accordingly. The origins of the business began "when Simon and two friends (co founders Ben Maxfield and Michael Laundon) auctioned on eBay some second-hand books they had picked up at car boot sales". As of October 2009, the company had an annualized income project of 5 million.
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