Will Kreth

William E. "Will" Kreth (born 1964 in Los Angeles, California) was the first "official" employee of WIRED magazine, hired by its two founders in 1992. He currently resides in New York City.
He is an independent strategist, producer of and writer about multiscreen interactive media and marketing. Previously, the Senior Director for Interactive TV at Time Warner Cable, where he project managed the launch of ITV applications such as eBay on TV, live 1-screen with broadcasters such as NBC Universal and MTV Networks in multiple cities, and participated in the launch team of [http://news.cnet.com/Short+Take+Time+Warner+launches+cable+Net+access+in+Maine/2110-1023_3-278487.html?tag=item early (1997) residential broadband service deployments], with the internet service provider Road Runner.
He began his career in 1989, supporting researchers and software developers at the Apple Multimedia Lab in San Francisco, creating educational videodiscs for K-12 curricula, followed by a stint developing interactive TV titles for the Philips CD-i platform at PF Magic. In addition to working for Wired Magazine, he co-founded HotWired, and worked for the online service. The author of the article You Own Your Own Metadata for Feed Magazine in 2001, he was also a co-editor of and contributing writer to the Happy Mutant Handbook - Riverhead Books 1995.
In 2000, Mr. Kreth founded Lifeset.com - a media personalization service for mobile wireless and broadband devices. The founder of the New York-based documentary/music production company MediaGroove LLC, he is a co-founder of Critical Metrics and is a member of the Television Academy.

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