Vitameatavegamin is a fictitious health tonic imbibed by Lucy on the 1952 I Love Lucy episode "Lucy Does a TV Commercial." It is stated as an elixir containing concentrated "vitamins, meat, vegetables, and minerals." It promised to help people who are "tired, run-down, and listless". During the installment's shooting, series star Lucille Ball was actually drinking apple pectin out of the Vitameatavegamin bottle. Originally, the Vitameatavegamin was 11% alcohol, according to a rare picture seen here, but for production, it was increased to 23%. Vitameatavegamin was based on various patent medicines and nutritional supplements of the era; examples of well-known real-life elixirs of the sort included Geritol and Hadacol, iron and B-vitamin elixirs formulated in the mid-1940s that contained alcohol. The fictitious elixir is portrayed on multiple souvenir merchandise from cinnamon-flavored Vitameatavegamin candy, to cookie jars, to crocs. Vitameatavegamin bottles were also seen in the Our Miss Brooks episode "Vitmin E-4" which focused on the gang at Madison High School bottling and selling a similar health tonic.
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