Vertro

Vertro, Inc. is a software and technology company that owns and operates the alot.com product portfolio. ALOT offers Internet users customizable toolbar, homepage and desktop products, similar to those offered by companies such as Google, Yahoo and MSN.
Vertro has millions of live users across its ALOT product portfolio. Together these users conduct high-volumes of type-in search queries, which Vertro monetizes through third-party search and content agreements.
Vertro employs approximately 50 people, is headquartered in Fort Myers, Florida and is listed on the Nasdaq under the ticker symbol VTRO.
History
Vertro launched originally as BeFirst.com in 1998 before rebranding to FindWhat.com in 1999. At the time, FindWhat.com was a pay per click advertising network that enabled advertisers to connect with potential customers online.
In 2004, FindWhat.com acquired Espotting Media, a European pay per click network; Comet Systems, a desktop and consumer software company; and MIVA Corporation, a supplier of ecommerce software and services to small businesses.
In 2005, FindWhat.com changed its name to MIVA, Inc. As part of this rebrand the company’s pay per click networks (FindWhat in the U.S. and Espotting Media in Europe) rebranded to MIVA Media; MIVA Corporation rebranded to MIVA Small Business; and Comet Systems rebranded to MIVA Direct.
In 2007, MIVA, Inc. completed the sale of MIVA Small Business. 2007 was also the year when MIVA, Inc. launched the ALOT product portfolio.
In 2009, MIVA, Inc. completed the asset sale of its MIVA Media ad network to Adknowledge, Inc., leaving MIVA Direct as its sole continuing operation. Following the sale of MIVA Media, MIVA, Inc. rebranded to Vertro, Inc. and changed its Nasdaq ticker symbol from ‘MIVA’ to ‘VTRO’. As part of this rebrand, the MIVA Direct division was rebranded to ALOT, Inc.

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