|
is a classified shopper that is published weekly and distributed in point of purchase racks at convenience stores and grocery stores throughout Mississippi and online at http://www.tradingpostmagazine.net . Trading Post* provides buyers a convenient and reliable way to located items that are for sale - usually at discounted prices. Trading Post Magazine also provides sellers with a Free way to advertise items that are for sale by owner. The business model allows for sellers to post a private party classifieds free for two weeks. After two weeks the ad is automatically deleted. A small renewal fee applies if the seller wishes to run the classified ad longer. In conjunction to the printed classified magazine, buyers and seller can also list items online at www.TradingPostMagazine.net Sellers can upload a photo along with their listing for free. However, photo ads* in the printed version are charged a small fee.
Origins and early history.
Trading Post Magazine was founded by Stacy Pepper on August 15th, 1996. The popularity of the magazine steadily increased over the next couple years and the company was later incorporated on April 10th, 2003. For the first couple years the company was operated on the kitchen table, but has since expanded into a 3 office building located in Bellefontaine, MS. Trading Post Magazine continues to be Mississippi’s fastest growing buy, sell, trade, and wanted classified shopper.
Items and services.
Trading Post Magazine offers nine (9) general categories for sellers to list their classifieds ads under in the printed version and online. These include Animals, Auto’s, Farm, Household, Misc., Real Estate, Spots, Trucks, and Wanted categories. Any private party non-commercial item can be listed as long as it is legal and does not violate the terms of use agreement listed on the website. Items that are listed that are suspected of being commercial in nature are quickly deleted. The classifieds are only run for fourteen (14) days (2 weeks) before the ad is automatically deleted. This keeps the listings up to date and provides shoppers with only current (for sale) items. Also included in the printed version is a Find-a-Friend category where people can post a free Personals Ad. This section is not currently available online.
Fraud.
It is the policy of Trading Post Magazine to allow users of the website to immediately list items without admin approval. This is done to allow the listings to be updated in real time. In rare cases, some individuals use automated software designed to send spam listings to thousands of free classifieds sites such as Trading Post Magazine, and these ads occasionally get posted on the website. As soon as these ads are identified, they are deleted. Users should always be aware of any listing that sounds to good to be true- because it probably is! Buyers should make every effort to confirm the authenticity of the seller and the condition of the item before finalizing any purchase. Since no fee or commission is charged when an item is sold, Trading Post Magazine takes no responsibility for any damages incurred from fraudulent transactions. See terms of use for more information. Trading Post Magazine, Inc., is registered with the Mississippi Secretary of State’s office. *
Acquisitions and investments.
One means of growth is through acquiring other similar publications in niche markets. Trading Post Magazine is constantly expanding it’s circulation area and is seeking to purchase other publications that have a proven record of profitability. Linear growth is the main form of growth and takes place by adding new locations selling the magazine. Investments are primarily focused on upgrading computer equipment and pagination software to allow for more efficient office operations. Another important investment is updating older point of purchase racks to newer more attractive wire display racks. The website * is directly linked to the home page. Equally important is the focus on reducing waist.
Branding.
The strength of the printed magazine is supplemented by the ever increasing popularity of the website. The Trading Post Magazine name brand is rapidly becoming a household name throughout Mississippi and in the surrounding states. This allows buyers and sellers to have confidence in the service they expect. Trading Post Magazine does not have an official logo. The name alone is the brand. This has attracted the attention of several business owners in the area and has helped to increase the traffic directed to the website and increase the copies sold in the public racks.
This allows Trading Post Magazine to give users an alternative to popular sites such as:
* * * *
Profit and revenue.
Trading Post Magazine printed version is currently sold for $1.15 per copy. The website remains free. Photo classified ads are available for a small fee or $7 but are also free online. The main source of revenue is generated by selling commercial advertising to businesses and organizations. The prices depend on the size of the advertisement and the length of time the ad is contracted for. Ads that are run for a extended period of time are available at a discounted rates. Subscriptions are also offered to individuals that are outside the distribution area or are older shut-ins. Business classifieds are available for $2 per week per ad. This allows small business owners a means to advertise their products or services as well as larger business. Banner advertising is also available on the website.
Citations.
1. * Contents of Trading Post Magazine, Inc., may be copyrighted and belongs to the owner and may not be reused without the expressed written consent of the owner. 2. * www.tradingpostmagazine.net is hosted by Hagen Hosting and Hagen Hosting reserves all writes allotted to them as the hosting company. 3. * Photo Advertising is available via e-classifieds photo edition. 4. * All website’s listed above are not related to Trading Post Magazine, Inc., www.usfreeads.com , www.kijiji.com , www.livedeal.com , www.classifiedsads.com , and they reserve all rights allotted to them. 5. * www.tradingpostmagazine.net is not in any way associated with www.tradingpost.com or www.tradingpostmagazine.com 6. * www.tradingpostmagazine.org is owned and operated by Trading Post Magazine, Inc., and linked to the main website. 7. * Mississippi Secretary of State website is located at https://secure.sos.state.ms.us/busserv/corp/soskb/Corp.asp?304503
|
|
|