The Pakish Identity

The Pakish Identity (Re-imagining Pakistan through Intelligent Design) is a non-fiction book by Danish Rahi, published in 2011 by the Outskirts Press in the U.S. The book is on the identity and brand of Pakistan. The book reveals Pakistan with a mind altering perspective and suggest out-of-the-box solutions to brand the nuclear-armed state that is considered the epicenter of the great divide between liberalism, extremism and modernity. The book attempts to carve out perceptions and a branding mechanism by bringing together disciplines such as Nation Branding, Soft Power, Political Science and Intelligent Design under one umbrella.
The book offers sustainable solutions and a road-map with innovative concepts. Several terms and theories are offered in the book. The author also coined the term Pakish to refer to the people and culture of Pakistan with an attempt to alter long-term perceptions.
The author engages the reader in a thought provoking style with real-life incidents, various creative concepts and grassroots analysis.
Book Background
The project started out with unorganized little piles of sticky notes and diagrams, where the author was simply trying to capture moments, thoughts and key points. The authors noticed countless misconceptions in various societies and social circles, and felt the need to understand, explore and inform about ways of thinking and bring forward some key insights. Slowly the findings turned into diaries and periodically started turning into fresh source of knowledge. The author categorized and structured all the findings that originated after researching many other books, real life experiences and interviewing people from around the world. It took over 5 years to put together all the research.
Rahi wanted to use Design Intelligence as the key ingredient and wanted to test the strength and ability of Design Thinking by infusing it with Political Science, Nation Branding and Soft Power. At the same time contribute in filling in some gaps that exist in the arena of nation branding. The book also presents a futuristic analysis that can help many developing nations to more progressive and achieve strategic milestones. However the book uses Pakistan as its case and discuss in detail about the perceptional challenges that the nation faces and recommend innovative solutions.
About the Author
Danish Rahi is a design thinker and a strategist who utilizes intelligent design to address the emerging challenges of the 21st century.
Rahi was born and raised in a family of influential artists and visionaries in Pakistan and moved to the U.S. in 1997 for college. He earned his bachelor's degree in Computer Graphics from Troy University, Alabama, and his master's degree in Design Management from Pratt Institute, New York.
Rahi has served as a designer and creative strategist for various Fortune 500 companies and entities in the U.S., Asia and Europe and played a key role in variety of global marketing campaigns for eminent brands. He received various awards and nominations, and his work has been acclaimed in major newspapers, magazines and TV channels around the world.
Key Terms and Theories
• THE THEORY OF “NEO-CONSCIOUSISM”
• PERIODS OF EVOLUTION IN NATIONS
• THE ASIAN EAGLE
• THE GOLDEN PEOPLE
• THE BIG PIC (Pakistan - India - China)
• ELP (ENERGY LEAKAGE POINT)
• PERCEPTION CARVING
• PAKISH
• PAKIZA (The Language)
• THE PAKISH DREAM
• THE TURKISH WAVE
• TOP (Thinkers of Pakistan)
• THE THREE C’S OF BRAND IDENTITY (COMMENCEMENT - CONTINUITY - CONSISTENCY)

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