Tenisbrasil

Tenisbrasil is a specialized tennis website created in October 1998, in Sao Paulo. The development of the website follows the huge interest in the sport after Gustavo Kuerten won the French Open for the first time, in 1997. Initially thought as a weekly magazine, Tenisbrasil quickly became a daily media and drew attention of UOL, the biggest web portal in the country.
Covering not only Kuerten’s victories but the hole international circuit, Tenisbrasil set a new standard in the country and became the most popular Brazilian tennis website, with more than 30 thousand unique visitors and more than 1.5 million page views per day.
The Post-Guga era
Brazilian tennis has significantly changed after Gustavo Kuerten left the top circuit scene. As consequence, Tenisbrasil also modified its daily coverture, giving more attention to international players and tournaments.
However, the emergence of Roger Federer filled this gap and sustained the regular audience of the website. His quest for records, his battles with Rafael Nadal and his huge popularity all over the world made of him a constant presence on the main page.
Nowadays, the website can count on the only top player to keep its popularity. In 2009, Thomaz Bellucci entered the ATP top 40 after winning the country's first title after four years. The 22 year-old player from Sao Paulo is pointed by specialists as the one who can put the country back into the world scenario.
The women tennis, on the other hand, is not attractive to Brazilian fans. Nevertheless, the 2010 season will be probably one of the most interesting after a long time. Besides the Williams sisters, the Belgians Kim Clijsters and Justine Henin and also the Russian Marian Sharapova will be back on the tour.
User profile
* Gender: 75% Male , 25% Female
* Age: 26% under 25 years-old, 51% between 25 and 40 years-old, 22% over 40 years-old
* Area: 90% from Brazil, 10% from other countries (more than 70 different countries) - 35% from the state of Sao Paulo, 25% from the South Region, 20% from other Southern Region states, 10% from Northern Region and 10% from North and Central-West Region.
* Social Class: A = 65% B = 25% C = 10%
Coverages
Tenisbrasil is in charge of the Brasil Open Official website since 2001. The coverage has been expanded through the years, as well as the tournament itself. The main highlights include the two titles from Gustavo Kuerten, in 2002 and 2004, years when the website reached its audience record.
Live coverage
* Using the technology provided by UOL, Tenisbrasil developed a new system of scores on line which allowed fans to follow tennis matches. It became a useful tool to those who did not have access to TVs or private channels. Recently, the coverage was expanded to mobile phones and included several matches by day, mainly during the Grand Slam or Masters 1,000 tournaments.
Results section
* Created to simplify the search of tennis match results, the results section, quickly became the most accessed page on the website.
Roland Garros
* The French Open is the only Grand Slam Tenisbrasil has covered during this last three years. With an international correspondent in Paris, the website followed Nadal's title campaign in 2007 and 2008 and Federer's in 2009.

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