Ted Yu

Ted Yu (born 1965) () is a graphic consultant and art director who works with companies in the United States and the Greater China regions. He graduated from the Swire School of Design of Hong Kong Polytechnic in 1987, and has since worked in identity design, corporate communications, and design management.
Biographies
Prior to co-founding his own design firm Conrad Design, he worked for Landor Associates, a San Francisco-based world leading design consulting firm specialized in corporate identity, as Senior Designer.
In his career with Landor, he designed and managed a number of corporate identity and brand identity projects for a wide range of consumer products - including Philippine Long Distance Telecommunications (Philippines), Yuxi Hongta Group , Singha Beer , P&G (China), Pepsi Food (China), United Biscuit (China), Kodak (Asia), Garden , and Taikoo Sugar (Hong Kong), Hang Seng Bank Limited SE0011(Hong Kong).
Through out his career, Ted worked as designer and art director for Mega Design and Stijl Associates Ltd. Over the years, he has designed annual reports and brochures for a number of companies and organizations including Bank of China Ltd.SEHK3988, Deutsche Bank Group, Andersen & Co., StarTV (Channel V), Singtao Group (Headline Jobs), Champion Technology Holdings Ltd. SEHK0092, Kantone Holdings Ltd., Digital Hong Kong Ltd., Edward Chiu Jewellery, Shangdong Huaneng Power Inc., Vincent Intertrans Holdings Ltd., Jingwei Textile Machinery Holdings Ltd., City Contemporary Dance Company, TSL HK Ltd., China Agrotech Holdings Ltd., Hong Kong Arts Festival, Hong Kong Productivity Council, Hong Kong Institute of Professional Photographers.
Contribution
Awards Events and Exhibitions
*2007 Platinum Award / 2006 Vision Awards Annual Report Competition - Bank of China Ltd. League of American Communications Professionals (LACP) United States
*2007 Gold Award / 2006 Vision Awards Annual Report Competition - Bank of China Ltd. League of American Communications Professionals (LACP) United States
*2007 Best Financial Report / 2006 Vision Awards Annual Report Competition - Bank of China Ltd. League of American Communications Professionals (LACP) United States
*2007 Icon for Public Media Group
*2006 Hong Kong Productivity Council Design Entrepreneur Development Programme
*2006 Member Show 06 / Hong Kong Designers Association (HKDA) Hong Kong
*2002 International Korea Poster Award / Safe Energy - Water Korea Design Association
*2000 Corporate Identity Design Award / HeterMedia Services Limited (HKDA) Hong Kong
*2000 Corporate Identity Design Award / Card Alliance (HKDA) Hong Kong
*2000 Corporate Identity Design Award / Corporate Alliance (HKDA) Hong Kong
*1999 Full Member / Hong Kong Designers Association (HKDA) Hong Kong
*1999 Collected Item (Corporate Identity Design) / I.N.K. Shop Limited (Beijing Design Museum) Beijing, PRC
*1999 Member Show 99 / Hong Kong Designers Association (HKDA) Hong Kong
*1999 Professional Member / American Institute of Graphic Artist (AIGA) New York, U. S. A.
*1998 Hong Kong Design in Shanghai / Hong Kong Trade Development Council (TDC) Shanghai, PRC
*1994 Plug Arts-Exhibition 94 / Hong Kong Arts Centre (HKAC) Hong Kong
*1992 Corporate Identity Design Award / Francois Lee (HKDA) Hong Kong
*1992 X-Exhibition 92 / Stijl Associates Limited (HKCC) Hong Kong
*1992 Design Show 92 / Hong Kong Designers Association (HKDA) Hong Kong
*1991 Logo Design Competition Award / Hospital Authority Hong Kong (HAHK) Hong Kong
*1989 Logo Design Competition Award / Occupational Safety & Health Council (OSHC) Hong Kong
*1987 Corporate Identity Design Gold Award / Pentagram Design (Wiggins Teape HK) Hong Kong
*1987 Identity Design Exhibition / Pentagram Design (Wiggins Teape HK) England
*1987 Calling Attention / Pentagram Design (Portfolio Magazine) Japan
*1986 Geothe-Institute Identity Competition / German Cultural Centre Hong Kong (GCCHK) Hong Kong
*1986 Corporate Identity Design Award / East West Arts Gallery (Wiggins Teape HK) Hong Kong
Solo
*Corporate Identity Design Show 86 & 87
*X-Exhibition 1992
*Plug Arts Exhibition 94
*HKDA 92, 99, 04, 06
*Recent activity is assisting on a local group to start a gallery.
Recognition
Ted's sophisticated treatment and use of typography, and his simplicity solution of graphic design is widely recognized in the field. His distinguished typographic and corporate identity design works were featured in Calling Attention, Portfolio Magazine (Japan). His digital design work has also been selected by:
*IDN magazine (Asia)
*Won the Platinum and Gold Awards in Corporate Identity Design Competition (Hong Kong), LACP (U.S.A), KDB (Korea)
*Best 100 Chinese Designers
*One of the collected items in Beijing Design Museum.

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