Technomotive

Just like emotive is to emotional, technomotive is to technical. People can persuade or be persuaded by technomotive language/arguments/persuasion. It can be though of as an addition to the modes of persuasion. It is a word which which can help analyze persuasive writing in the light of geek culture. There are other considerations which are much more ancient in their use, such as pathos, ethos and logos. Back in the ancient times there were no computers and most likely no technological geek culture, so the term technomotive is only one which could have been invented in recent times.
Todd Hubers is appears to have invented the term with the publication of his Knol article. Technomotive language is used to appeal to a persons' desire for Modernisation, the Upgradability of technology, the metrics of technical power and the quality of experience.

Tech - no - mo - tive - adjective
1. Characterised by or pertaining to technical hype - the induction of technomotive responses from a person
2. Productive of or directed toward the appeal of technology - the intent to cause a technomotive response
Examples:
* The salesman used technomotive language
* The geek was said to be easily swayed by technomotive arguments
* The domain of technomotive persuasion is largely
Related forms:
Technomotively (adverb)
Technomotiveness, Technomotivity (noun)

Examples
Technomotive Language
Lots of examples can be found in marketing material and article headlines, here are some examples of Technomotive language:
* "Clothe yourself in Geek" - Technomotive language, appeals to the desire to be a geek and accepted in the geek community
* "Experience mind-blowing, heart pumping, knee shaking PhysX and ..." - Technomotive language, appeals to the desire to have the best possible gaming experience
* "Today is so yesterday" - Technomotive language, appealing to desire to have the latest technology
* "Planning to overclock your shiny new Core i5 system? Kingston reckons it has the RAM you need." - Technomotive language, appeals to the desire to have the latest and most powerful technology.

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