T-Mobile Flash Mob

On 15th January 2009, T-Mobile started their Flash mob advertisments. The advert simpley included a bunch of people dancing to vairious diferent songs. The reason it turn out so great was because up until then flash mobs just consisted of people standing still.
Then on 30th April 2009, they made a second flash mob advert in where the people who featured in the video were not taught any dance but just sang in Trafalgar Square, The Beatles song Hey Jude. The people all found out about the flash mob over the internet.
Their most reasent advert take on a flash mob was filmed on 27th October 2010 in Heathrow Airport. The video was made with no real instruments and again consisted of singing and dancing. Notable references to it include a man singing, "I am a passenger".
Heathrow Airport Flash Mob
Making of T-Mobile flashmob adverts at Heathrow Airport Terminal 5
The mobile phone network T-Mobile has choreographed a crowd of more than 500 people to serenade arrivals at London’s Heathrow airport today as part of their latest advertising campaign.

The shoot, which took place in Terminal 5, is the work of Saatchi & Saatchi and will be filmed, edited and broadcast in less than 36 hours.
It will air for the first time on Friday October 29 at 10.15pm, taking up the entire advert break on all commercial TV channels.
Filming lasted from 09.30am - 9pm, during which time an estimated 80,000 people will have passed through the terminal.
As passengers walked into arrivals, they were greeted by a crowd of the waiting public, taxi drivers, cabin crew, baggage handlers and T-Mobile staff and customers who burst into song.
Travellers were treated to renditions of At Last by Etta James, Comin’ Home Baby by Mel Torme, Return of the Mack by Mark Morrison and I am the Passenger by Iggy Pop.
Despite strict security at the airport, the film crew were allowed to install hidden cameras to catch the reaction of the arrivals.
The first passenger to receive the welcome was Henry Church, who lives in South Kensington, London. He said: “I hope it gets into the advert because my mates and my missus are never going to believe me when I tell them.”

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