Srikanth Velamakanni

Srikanth Velamakanni (born 1974) is an Indian entrepreneur. He is Group Chief Executive and Executive Vice Chairman of Fractal Analytics, an analytics service company.
Velamakanni attended the Indian Institute of Management, Ahmedabad (IIMA) from 1996 to 1998 and graduated with a Master of Business Administration in management, finance and marketing. From 1992 to 1996, he studied at the Indian Institute of Technology Delhi and received a Bachelor of Technology in electrical engineering.
Velamakanni worked at ANZ Investment Bank from 1998 to 1999 on global structured finance. Then, he served at ICICI Bank's structured products group as part of the team that launched India's first collateralized debt obligation. In 2000, he co-founded with Pranay Agrawal and 3 others, Fractal Analytics, a company operating in U.S., U.K. and India. 1) Velamakanni is Co-chairman of the NASSCOM business process management council. He is interested in applying behavioral economics, neuroscience and machine-learning algorithms in understanding, predicting and influencing consumer engagement and retention.
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