Sorority Life was an online role-playing game designed by Steve Meretzky and published by Playdom on the social media platforms Facebook and Myspace in 2008. Each player assumed the role of a college sorority sister striving to increase her social status by improving her employment and wardrobe, the giving of gifts, and other activities. By the summer of 2009, Meretzky wrote that Sorority Life had three million monthly active users. By May of 2010, Sorority Life had over 5 million monthly active users, and 600,000-700,000 daily users, on Facebook. On December 23, 2013, Sorority Life announced an "extended downtime" on its Facebook page, and on January 8, 2014, announced that the game would be permanently shut down.