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SogoTrade
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SogoTrade is an online discount stock market brokerage firm that deals in whole and partial shares of stock and exchange-traded funds. It was previously named SogoInvest when it was first launched in 2006. It is a wholly owned subsidiary of Genesis Securities LLC, the only order entry platform that is Platinum-Certified by NASDAQ . Dealing entirely on the Internet, trades are placed by the customer in either real time or as an automatic daily investment. History William Yeh established Genesis Securities LLC on 1999 to serve institutional traders. Genesis Securities now executes on average 2-4% of NASDAQ's 1-1.5% of NYSE/AMEX's daily trading volume. In order to meet the needs of the average trader, Gensis Securities launched SogoInvest in July of 2006, despite facing a market already dominated by discount brokerages. In January 2008, SogoInvest changed its name to SogoTrade. Notable Personnel William Yeh: CEO and Chairman, Founder and Head of Genesis Securities, LLC Tom Dittmer: Senior Managing Director, former Chairmain of Refco Brad Reifler: Senior Managing Director Bert Cohen: Senior Managing Director Paul Chu: Senior Managing Director 
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