Selling vegetables online

Short introduction
Thanks to the rapid development of the Internet technology, we now have some new ways to purchase things, such as online shopping. We can buy anything we want from anywhere while remaining within doors. Recently, the scope of this online service is even extended to fresh vegetables business. It sounds astonishing, but it really brings benefits to vendors and peasants and convenience to customers. Let’s see the examples in Japan, America and Vietnam.
About selling vegetables online
There are plenty of service of selling vegetable online. Not only farmers themselves but also website with large scale, for example Amazon, venture company, and so on have this contents.This way of selling has some merits for both producer and consumer. Producers get able to sell their vegetable to more kind of people. And a sale that does not take place in stores reduces producer’s burden and consumer also get benefit because they can buy fresh, reliable, and reasonable vegetable.
Present situations
Present situation in Japan
Nowadays as the internet has spread around the world, more and more kinds of goods are being sold in Japan. Vegetables are included.According to “the president of oisix” article, a company for selling vegetables online - Oisix - was set up first in Japan, at June 2000. The president learned that some vegetables are grown with so many agricultural chemicals that the producers think they are not safe and that they don’t eat them. This motivated him to sell safe vegetables. So Oisix pursue safety of the vegetables.(“the president of Oisix ” ,2014). According to web “Oisix”, they guarantee 3 points. First, they have sought for agricultural-chemical-free vegetables and second, they have strictly regulate the amount of food additives and third, they have checked whether vegetables include radioactive materials. (“Oisix”, 2014).
Moreover, the article of “the president of Oisix ” say that they want to make the vegetables more meeting customers’ needs than those selling directly. Oisix has researched when customers eat their vegetables and how they cook their vegetables and so on.(“the president of Oisix” ,2014).
According to website “Key for succeeding”, Hyakusyo-tai(party of farmers) is also selling vegetables online. On their website, the farmers tried to pay a lot of attention to customers’ satisfaction and communicate a lot with them. For example, if some customer complain that its vegetables has rut, they will deeply apologize him/her and send a lot of vegetables as a token of their apology. Or they express welcome to your calling them and telling how their vegetables are cooked(“What made selling vegetables succeed”, 2014).
Thus in Japan vegetables selling online are required to be more safety and value-added than those selling directly. Although agriculture in Japan has a lot of problems- a lack of successors and aging of farmers and so on, the market of selling vegetable online has develop.
Present situation in USA
As more and more Americans are paying attention to their health problems, quite a few families set up their own small farms to feed themselves with the homemade non-pesticide vegetables. However, this kind of household management of production not only cannot make a profit, but also make plenty of the vegetables to be waste due to the short-expiration period of vegetables. To solve this tricky problem, one California farm family started a new try. They attempted to use social media to sell the extra vegetables in an effort to reduce the food to be wasted. That lifts a new business boom in U.S.A------selling vegetables online.(“Have you ever bought vegetables on Facebook?”, 2013)
Nick Papadopoulos, a farmer from Petaluma, created the website called CropMobster to sell the surplus vegetables which is about to be wasted in farm to people who need them at a low price. Mr. Papadopoulos used to work as a consultant and came late to agriculture. That special experience gave him a new point of view about the wasted food and set about this online business after watching his employees coming back from the market with a lot unsold vegetables for several times.
“Imagine if 40% of mobile devices rolled off the assembly line and went immediately to landfill? That's crazy," said by Papadopoulos. "Somehow in food it's become accepted.”(“CropMobster” 2014).
According to Papadopoulos, besides reducing the food to be wasted, the websites also aims to help farmers like himself, who do not have time to sell the surplus food through normal ways after busy farm work. That also provides such cheap but high-quality food to some volunteer organization which can be used in relief activities.
CropMobster is only one of the trial of selling vegetables online. As the high-tech of the Internet is so fast-developing, this kind of website or online business will attract more sellers and buyers. Since it is able to bring profit to vender while do good to our society, more and more “CropMobster” is expected.
Present situation in Vietnam
Selling vegetables online is also popular in developing country, for instance, Vietnam.
Online stores have a lot of kind of food, including vegetable.
A customers has reported that sometimes they feel worried buying vegetables online, but once she bought vegetables from the exhibitors, who lives in the mountainous provinces of Ha Giang and Lao Cai .
The market is becoming large, and their original regulation of supply food online become strict.
So customer are safe. If the vegetable has a problem of hygiene, it will be detected suddenly.
Not only that, but the safety become firmer and firmer as the amount of customer’s reputation.
(“Buying fresh”, 2013)
Vietnam government’s regulations are not enough and the consumer want more safe vegetable. By using Internet, consumers who live in the city also can buy reliable vegetables from reliable farmers who live in country. If they don’t know a farmer well, using these website associate them and a farmer.
One of such websites “rau sach” uses the Participatory Guidance System (PGS), which makes vegetable quality standard from kinds of viewpoint, for instance, farmers associations, traders, and local officials. It obligates farmers to keep writing logbook, and when they use something of pesticide, they are always watched.This is all in order to gain trust from consumer.
Consumers and Producers are both expected this system of selling vegetable online.
( Marianne Bl, 2014)
Related pages
*Oisix
*Online
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