Roland Barrera

Roland Barrera (Born September 9, 1973) is an American designer, artist and entrepreneur. From 2002 to 2011, he created his first design and installation company that he named after his niece Pristine. In 2006 Barrera created a boutique furniture and fixture company called barrerahomme, Inc. Currently he is a freelance designer and the creative director at SUN Entertainment.
Early life (1973-1996)
Barrera was the youngest of four and born to a Spanish mother Gloria Solis and son of a French & Spanish big band and orchestra leader of BARRERA and actor Arnie Barrera in 1973 in the city of Riverside, California. He spent his early life in the suburbs of Corona, CA just outside of the Orange County line; at 4 his mother was diagnosed with a psychiatric disorder that had left her mute and bed ridden for the next 12 years of his life. He discovered great interests in baseball where he soon became a member of one of the leagues annual all stars. At 10 his mother was moved to a convent, barrera unsupervised for most of his youth he was able to ride his bike in empty swimming pools in and around his neighborhood and the local dirt tracks. After purchasing his first record by Suicidal Tendencies he traded his BMX bike in for a Lance Mountain skateboard and begin to alter and sketch on his shoes, pants, skateboards and some cases his books. At the age of 15, he had heard the voice of his mother for the very first time since preschool but soon after the family was plagued again when his mother tried to commit suicide with the young Barrera in her company.
This was the first time he had heard the term 5150 stated by an officer when communicating with ambulance drivers en rout via a CB two way radio. Almost one year later Barrera's mother Gloria was released from the hospital and came home.
Barrera quickly focused his time and energy with friends and in households other than his own, he took up snowboarding and still continued on with baseball where he ended playing the game after making the varsity high school team the Corona Panthers. Barrera dedicated the next 12 years to snowboarding and moved away to Sandy, Utah, Big Bear Lake, and Newport Beach for the spring/summer seasons where he worked for a friends family construction business. At 23, Barrera secured multiple sponsors and was soon paid to snowboard and wear apparel exclusively for SMP clothing and Vision Snowboards where he played a large roll in the research and development, design and production process of soft and hard goods. This would soon be a major influence and catalyst for his later design and entrepreneurial ambitions.
Early career (1996-2002)
During a summer in 1997 Barrera’s shop sponsor employed him part time at a local skate and snowboard retailer where he was encouraged to produce and promote the store through skateboarding and live music demos. Barrera hosted professional athletes and icons such as Andrew Reynolds, Brian Sumner, Chad Muska, Adrian Lopez and Metal Mulisha founders Brian Deegan and Larry Linkogle. A year later Barrera found another passion of his and co-produced, marketed and promoted the first ever recorded Indie action sports jump show and live music event with the Metal Mulisha's Brian Deegan & Larry Linkogle. A few of their troops suited up were Moto Cross pioneer were Micky Dymond, and Freestyle Motocross godfather Mike Metzger and Ronnie Faisst. The headlining performing artists were national ska artists greats the Voodoo Glow Skulls and Huntington Beach, CA punk legends Guttermouth supported by Christian Fletcher s band Absolute. The event was a dusty success with a recorded 1,750+ in attendance in the middle of the Southern California desert at the Winchester Arena, in Winchester, California.
Barrera spent his final years on his snowboard, driving snow cats, building and designing snow parks for the Bear Mt. & Snow Summit Resorts. Barrera was seriously injured with a neck and shoulder injury that left him immobile with metal in his shoulder for 6 months. He never returned to the sport again. At 28, Barrera took his construction background to a professional level where he was mentored and secured his contractors license. Soon Barrera was working with clients of his own out of a showroom located on the boarder of Costa Mesa Newport Beach. Barrera had just entered the custom spec home industry. With his passion for apparel design Barrera started a men’s and women’s leather accessories brand called UHF an acronym for Unique Historic Fashion where he made them by hand, soon Barrera moved on to larger items and quantities where he outsourced and managed the production and purchase orders.
Pristine, barrerahomme, Inc & SUN Entertainment (2002-2012)
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Barrera quickly became inspired to design and produce custom high-end furniture & displays. Most furniture pieces are all Italian leather-upholstery, which led Barrera to open his 3rd venture called barrerahomme, Inc where Barrera was a freelance designer for companies such as Vestal Watches, Electric Sunglasses, Cary Hart’s Hart & Huntington, POOL and MAGIC Trade shows. Roland has designed and produced installations for many interior and exterior spec homes in Newport Beach, Newport Coast, and Los Angeles and throughout the Southern California area. [https://www.facebook.com/thesungrp/media_set?seta.10206277507669619.1073741830.1023735071&type3 Barrera’s designs] have been featured in Elle Magazine, GQ Magazine, and Modern Luxury’s Riviera Magazine.
By night Barrera’s passion has always been attending and producing live music and cultural events of his own. Barrera’s vision and passion led him to start a live music event marketing and production company SUN Entertainment where the group contracted with premium venues, corporate and private clients such as The Newport Beach Film Festival, and South Coast Plaza where the group booked entertainment, co-produced, marketed and or managed their events.
2012-present
In recent years Barrera’s SUN group was inquired by Mr. Henry Segerstrom, validating that the area is eager for something more and stating the SUN group is the future of Costa Mesa art and nightlife scene. Barrera’s passion for Indie music landed him a consulting contract with The City of Costa Mesa to purchase entertainment for a three day cultural, art and community event. Barrera’s vision, passion for design and cultural diversity has been the driver for his newest creations. Barrera has designed two nightlife and entertainment venues in the Newport Mesa Coastal Community in Costa Mesa, CA where Barrera’s original bar project has been awarded and critically acclaimed by multiple publications.
Additionally Barrera's dedication to the arts and sophisticated nightlife in the OC he’s had the honor to contract many International artist such as The Foo Fighters as Chevy Metal, [https://www.facebook.com/photo.php?fbid1368034793938&seta.1059100190766.10645.1023735071&type=3&theater Edward Sharpe & The Magnetic Zero’s], Rock & Roll Hall of Fame<nowiki/>rs Eric Burdon & The Animals, Wanda Jackson, and renown National Artists such as Berlin, The White Buffalo, The Growlers, Devendra Banhart, Warpaint, RAC, Quantic and KCRW’s Jason Bentley to name a few.
Filmography
* 1996 High Noon (Athlete) A Film by Chris Robison
* 1995 Spare Change (Athlete) A Filmed by Chris Robison
== Awards + Bibliography ==
* 1998 - Produced & Promoted first-ever Freestyle Extreme Moto-X Show with Larry Linkogle & Brian Deegan at Winchester Arena, Winchester, CA
* 2001 - Awarded California State Contractor License
* 2009 - [http://www.virtualonlineeditions.com/publication/?i21468&p204 Riviera Magazine, Look Who’s Talking]
* 2010 - Modern Luxury, SUN elevates O.C. nightlife with an homage to the artists
* 2010 - OC Weekly, Demystifying the SUN Group
* 2011 - Riviera Magazine, Named Best Dressed In OC
* 2013 -
* 2014 -
* 2014 -
* 2014 -
* 2014 - CBSLA Names Casa In Best Bars Orange County
* 2015 - [http://www.ocregister.com/sections/bestoforangecounty/things-places/ OC Register, Best Of OC Places To Go + Do Casa #2]
* 2015 - [http://www.ocregister.com/sections/bestoforangecounty/things-places/ OC Register, Best Of OC Places To Go + Do Maison #3]
* 2015 - [http://www.yelp.com/search?cfltjazzandblues&find_locOrange+County%2C+CA Yelp, Best Jazz & Blues Bar #1]
Lawsuit against the SEC
The Cases
# Vendetta Royalty Partners V. Lacova Capital Group
# Lacova Capital Group V. Vendetta Royalty Partners
#
In July 2012 Barrera introduced two people that went into business together. He received a for the introduction. The business deal went awry and the two company's sued each other. Barrera was falsely named in a complaint to the SEC and was unable to affored legal council against the federal government. In the suit against the SEC Barrera had a judgment filed against him. As a result of the SEC judgment against Barrera, allegedly his investor groups in Casa & Maison began the process of forcing him out all together due to their own local high profile images being associated with the designer. Barrera today is working with legal council to clear his name and together expose the individual(s) that have extorted and falsely named Barrera and continue his work as a cultural ambassador and purveyor of entertainment to the Newport Mesa area. According to recent quarterly reports (Doc 216) the SEC (Plaintiff) has discovered the VRP (Defendant) "portfolio consists of approximately 9,000 producing properties and approximately 1,200 upside properties located located in various Texas counties but encompassing properties across approximately sixteen states." Additionally, the reciever has begun a liquidation of VRP assets through Energy.Net. A reported 7 property packages of the 9,000 producing property portfolio have had successful winning bids totalling 2.1 million U.S. Dollars to date.

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