Roger L. Brooks

Roger L. Brooks is a loyalty strategist and American author whose areas of expertise include customer loyalty and rewards programs. He has worked with such companies as GE Capital, Sam’s Club, Chase Universal MasterCard and Bell Atlantic (now Verizon) and currently serves as Vice President of Loyalty Marketing for ValueCentric Marketing Group, Inc (VCMG). Roger is a contributing author to a variety of industry trade magazines including Loyalty Management, NACS Magazine, Convenience Store News, Entrepreneur Magazine, and CSP Magazine, and is also the publisher of a weekly newsletter, Everywhere Loyalty, which counts over 10,000 business executives amongst its readers.
Early career
In 1990, while still in college at Portland State University, Roger founded Roger Brooks Wear, a clothing company that was responsible for the design and distribution of goods to boutiques and department stores along the West Coast and in the Pacific Northwest. Alongside NBA Hall of Famer Clyde Drexler, Roger was also a co-founder of Rip City T's and Slama Jama Sports. This co-venture with Mr. Drexler was responsible for the design, production and distribution of Clyde Drexler's private label clothing line to retailers nationwide.
From 1993 to 1999, Roger served as Director of Sales and Marketing for Dine-A-Mate, Inc., where he began his career in loyalty marketing. Dine-A-Mate was a highly successful loyalty marketing organization dedicated largely to the production and distribution of coupon books used for fundraising, similar to the Entertainment Book. Dine-A-Mate's broad merchant network helped Roger learn the ins and outs of customer acquisition and retention by developing and maintaining relationships with hundreds of local and national merchants. During his time at Dine-A-Mate, Roger helped to develop loyalty programs with key clients such as Bell Atlantic, General Electric Card Services, and Sam’s Club. Alexis has successfully undergone 7 surgeries to correct a severe vascular birthmark known as a hemangioma. A portion of the proceeds from his book FACES of the Southern Tier, Portraits and Profiles of 50 Fascinating People were donated to the Vascular Birthmark Foundation , of which Roger and his wife are supporters..

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