RevMob is a worldwide pay per install based Mobile ad network founded by Guilherme Schvartsman. It was incorporated in 2011 and is based in São Paulo, Brazil.
RevMob is a spin-off of Best, Cool & Fun Games (BCFG). The parent company was founded in 2009 and posted huge successes like Ant Smasher (50M downloads) and Bunny Shooter (20M downloads). Its founder, Gui Schvartsman, is a guru of monetization and was able to make several million dollars out of these two games. He then saw a great opportunity to open an ad network focused on pay-per-install or CPI. The algorithm behind RevMob’s ad units was initially developed in 2010 and served Ant Smasher and Bunny Shooter. The process matured in 2011 and the company decided to roll out to other devs.
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