Recorded music promotes ancillary markets

Recorded music as a promotion for Hollywood films began with Warner Brothers purchase of Brunswick Records in 1926. This maintained a copyright control over the music that was in the movies.
The Jungle Book was the first original film to have a marketed three-disc "record drama". however, it was not record sales that helped promote the movie but it was the diversity of reaching out to the radio that made Hollywood interested in recordings as a promoter for the films. The recording studios worked along side by side of the movies filming edits.
During the 1950s only MGM and Decca Records were Hollywood studios investment in the recorded music industry. These two ancillary markets were on top of the film industry and focused on combining music with film.
Horizontal integration followed the Paramount decree, in which the two most important changes in the 1950s film recoding happened. The first was records replaced sheet music as the major form of musical home entertainment, and second, studios realized records were in an un-tampered market for the music portion that was used in the films. As the music in the movies became popular, ancillary markets grew bigger. As music in films became a phenomenon, the soundtrack albums became a success in the music industry.

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