Pete Griffin is the Manager of Think MTV (). His department oversees MTV's on-air, off-air, online and on-demand "pro-social" campaigns that engage, educate and empower young people to take action on the issues that impact their lives, their community and their world. This includes Break the Addiction, MTV's award-winning campaign to help young people make decisions that both improve their daily lives and protect the environment. Mr. Griffin's team recently launched , an interactive online community where the young people, top non-profits and civic organizations, and the biggest names in pop culture can join forces to address the issues they face in their lives. The aim of this site is to become the definitive resource for young people to come to share media and ideas, get informed, connect with others, take action, and get rewarded as they work on the issues that matter most to them. Prior to working at Think MTV, Mr. Griffin was an Executive with MTV's International Marketing Partnerships team which created global on-air, online, mobile, and on-the-ground marketing campaigns across MTV's channels in 179 countries around the world. He also worked in Advertising Sales for MTV, MTV2, and mtvU in New York and Los Angeles. Currently Mr. Griffin is working with dozens of organizations on issues ranging from the environment, human rights, sexual health, politics, poverty, HIV/AIDS, violence, and abuse to help them create campaigns to engage and activate young people. Mr. Griffin is a graduate of Bucknell University.
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