Patricia Seybold

Patricia B. Seybold, CEO of Patricia Seybold Group, is the author of Customers.com, The Customer Revolution, Outside Innovation, and co-author of Brandchild. Her books, (particularly Customers.com), discuss the impact that technology and evolving customer behavior have on business trends. Ms. Seybold is a strong advocate for the idea that customers should be engaged in the brainstorming work that precedes the conception of successful products and services.
Published work
*Patricia B. Seybold with Ronni T. Marshak. Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond. Crown Business, 1998.
*Patricia B. Seybold with Ronni T. Marshak. The Customer Revolution. Crown Business, 2001.
*Patricia B. Seybold. Outside Innovation: How Your Customers Will Co-Design Your Company's Future. Collins, 2006.
*Martin Lindstrom and Patricia B. Seybold. Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands. Kogan Page, 2004.

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