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Panelbase
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Panelbase is the online research division of Dipsticks Research (DRG), based in Northumberland, launched in 2005. Panelbase conducts paid online surveys, and minipolls, As of April 2020, Panelbase drew from a community of 300,000 UK adults and 50,000 under-16s to conduct its research. The idea for the division originated with Angus Webb who joined Dipsticks Research in 2002 as their as an ICT and marketing executive. He developed the idea for an online research system and developed the software for Panelbase.<ref namehexham20200417 /><ref namechronicle20200415 /> |
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