Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. The company's return on investment-focused research provides insight into the actual results technology solutions deliver.
The company is based in Boston and has an office in Miami.
History
Founded in 2000, the company provides insight into the financial value of technology to both vendors and users of technology. Nucleus Research is registered with the National Association of State Boards of Accountancy; as of 2020, it is the only technology research firm registered with that organization.
In 2002, in one of its first high-profile ROI reports, Nucleus published research stating that 61% of organizations listed as reference customers on Siebel's Web site had not achieved a positive return on investment from their Siebel deployments,<ref name:01 /> creating news coverage of the topic and Nucleus's research approach.<ref name:02 />
Since that time, the firm has published more than 1,000 ROI case studies across more than 90 industries and vertical markets.
Starting in 2011, Nucleus Research began publishing its Value Matrix<ref name=:03 /> series, industry-specific roundups segmenting competitors based on usability, functionality and the value that customers realized from each product's capabilities, measured with Nucleus’ ROI methodologies. Each year the firm publishes Value Matrices for more that 18 business technology markets.
Starting in 2004, Nucleus Research presented the Technology ROI Awards,<ref name:04 /> which each year recognize the end-user organizations whose deployments of specific business technologies and IT solutions have delivered exceptional financial and business results. For each submission, Nucleus analysts perform an independent ROI assessment to calculate the actual business benefits. 2019 winners included Spirit Airlines, SAP and VMware among others.<ref name:05 />
The firm's analysts are regularly quoted in the national business press around the quarterly earnings and major news announcements from public technology companies like IBM,<ref name:06 /> Amazon,<ref name:07 /> Google<ref name:08 /> and Apple.<ref name:09 />

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