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Neurotraining refers to the application of neuroscience research to the field of training. The term neurotraining was first coined in 2010 by Amy Brann . An article about the biology of leadership in Harvard Business Review explains some of the benefits of having higher social intelligence. Namely, less emotional exhaustion and a 6% increase in sales. It suggests that some new C level executives who have been hired for their self-discipline, drive and intellect are sometimes later fired for lacking basic social skills. Neurotraining is an emerging field of theory and practice, which focuses on taking the guesswork out of training. The field draws on headway made in neuromarketing and neuroleadership. It also covers neurosales, neuropresentations, neurocommunication and neuromanagement. Neurotraining provides a base through which people can become more efficient, effective and productive in various areas of their professional life. It is based on learning to work both optimally with oneself and with others. Neurotraining provides ROI based on the premise that an effective team is always worth more than the sum of its parts. Neurotraining trainings are created to facilitate deductive learning and are designed to enthuse participants to strategically implement what they learn. They are also inspired to become active students of their own mind and how it works optimally. How people think is one component of neurotraining. People’s mindsets have been proved to be key to achieving results. There is evidence that a positive mindset results in: - Increased sensitivity to corporate social responsibility - Supervisor assessments & co-worker support - Rewards improving the brain’s ability to learn & Neuromanagement training covers the components of non-rational processes that have been deemed critical for the top management decisions. For example, a module on fairness in the workplace covers how things need to be fair and how rewards can be wasted if they aren’t seen to be fair. &
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