MyTeam11

MyTeam11, founded in 2016, is an Indian fantasy sport platform, offering ten major games—including cricket, kabaddi, association football, basketball, handball, field hockey, baseball, rugby, American professional football, and volleyball—to more than 18 million users. It was founded by Vinit Godara and Sanjit Sihag.
History
MyTeam11 was founded by Vinit Godara and Sanjit Sihag in the year 2016 as a fantasy sports platform offering cricket only. The platform touched a 15 million+ users mark by the year 2020, which made it the second biggest fantasy sports platform in India. In 2018 MyTeam11 launched Fantasy Football and Fantasy Kabaddi on the platform followed by the addition of Volleyball to its platter in 2019. MyTeam11 registered itself as the Platinum member of Federation of Indian Fantasy Sports (FIFS) towards the mid of 2019. During the initial months of 2020, MyTeam11 expanded its business beyond fantasy sports gaming with the introduction of MyTeamRummy - an online rummy gaming app and SportsTiger - a multi sports news aggregator application. The new offering received a wide spread popularity among people, making them both successful launches.
Apart from the introduction of two major projects, MyTeam11 outgrew its fantasy gaming range with the introduction of baseball, handball, rugby, and US football taking the total count of sports offered to 10. With the introduction of fantasy rugby, MyTeam11 became the first ever fantasy sports platform to introduce the sport among the Indian audience.
MyTeam11 additionally became the first ever fantasy sports platform to introduce Quiz contests for sports users as a part of their innovative user-engagement approach during the COVID-19 pandemic. Services offered on MyTeam11 are in alignment with the laws ruling the governance of fantasy sports in India alongside banning its services in the states of Sikkim, Odisha, Assam, Telangana, Nagaland, Andhra Pradesh and Tamil Nadu that offer no clearance about the offering of fantasy sports.
Partnerships
In the year 2017, MyTeam11 partnered with Karnataka Premier League as the “Official Fantasy Partners” of the game. The deal was bagged by MyTeam11 in the following year too, making the collaboration a two-year deal. In 2018 MyTeam11 announced 2 different partnerships within cricket & kabaddi leagues. MyTeam11 collaborated as the ‘Broadcast Co-Presenting Sponsors’ with Bangladesh Premier League and as the ‘Official Fantasy Partner’ with RuPay Pro Volleyball League. In 2018, MyTeam11 partnered with DD Sports, D Sports, and Star Sports as ‘Broadcasting Partners.’ In the same year, MyTeam11 announced a partnership with around 25 TV channels for its TVC campaigns. In the beginning of the year 2019, MyTeam11 announced itself as the “Official Fantasy Partner” for iB Cricket Super Over League, a first ever virtual reality cricket series. In 2019, MyTeam11 became the first ever fantasy sports platform to Title Sponsor an international tournament by becoming the Title Sponsors of India Tour to West Indies 2019, signing a deal with Cricket West Indies.
Game Format
As per the game format of MyTeam11, a user accessing the services of the platform is required to create a team of its own within a defined virtual budget. The teams are awarded points on the basis of the real-time performance of selected players & ranks are given to the users, based on the ranks the users are awarded prize money.
Brand Ambassadors
In the year 2018, MyTeam11 signed a contract with the veteran player, Virender Sehwag, including him as the face for all their digital and offline media campaigns. They launched a “Dil Se Virugiri” campaign with the player. In 2019, MyTeam11 renewed its deal with Sehwag as the Brand Ambassador and unveiled “Yeh Khel Hai Junoon Ka” campaign during the World Cup 2019. In the year 2020, MyTeam11 roped in six other people as its Brand Ambassador including Jatin Sapru,Mayanti Langer, Suhail Chandhok, Sanjana Ganesan, Danny Morrison, Sudhir Kumar Chaudhary.
Awards and achievements
BARC Asia Most Prestigious Brand Award 2019
FIFS ‘Best Marketing Award 2020’

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