The My Tree Challenge is an activity involving planting a sapling and challenging others to do so. The challenge, which was inspired by the Ice Bucket Challenge, was launched in Kerala to promote the preservation of nature. My Tree Challenge was founded by actor Mammootty with Abdul Manaf, CEO of Easysoft Technologies, and Imthias Kadeer, a travel photographer who also started the campaign Shades of Life, an endeavor to promote afforestation. Mammootty launched the campaign on 30 August 2014 by planting the first tree and challenging Bollywood actor Shah Rukh Khan and Tamil actors Vijay and Suriya to do the same. Notable Participants *Mammotty *Surya *Vijay *Bipasha Basu *Fahadh Faasil *Shweta Menon *Vineeth Sreenivasan *Nivin Pauly *Aju Varghese *Aashiq Abu *Rima Kallingal *Ranjini Haridas *Sunny Wayne *Ranjith Sankar *Alphonse Putharen *Jude Anthany Joseph *Sudeep *Mahesh Babu *Kochouseph Chittilappilly
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