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Mr. Dude
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Mr. Dude is Portland, Oregon's mascot to market the city to Japanese tourists. The "blue furry, Sasquatch-like creature" was created by Travel Portland in 2016. In September 2016, Travel Portland credited Mr. Dude and the "World of Odnarotoop" campaign with helping to increase Japanese visitation to Portland by as much as eleven percent in the preceding eighteen months. Description The bearded, blue character was introduced in a video hosted on the website Odnarotoop.com, which was created by Travel Portland in 2016 as part of a campaign called the "World of Odnarotoop". The campaign's name comes from the Japanese pronunciation of Portland, spelled backwards. The video's theme song is performed by the Portland-based rock band Ages and Ages in Japanese, with some English words and phrases such as "breakfast", "crazy donuts", and "ice cream". Mr. Dude is featured on the website, saying, "Are you the one who want to go to Odnarotoop? I am your guide/camera man. Nice to meet you. Let's take a picture to start the trip." 
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