McLellan Marketing Group

McLellan Marketing Group, Ltd. is a United States Marketing Communications company specializing in advertising, social media, sales promotion, direct marketing and brand management consulting.
History
McLellan Marketing Group can trace its origins back to the initial meeting of the founding partners. In 1994, Jana Erickson and Drew McLellan met while they both worked for Zimmerman, Laurent and Richardson (ZLR), based in Des Moines, Iowa. In October 1995, they left ZLR to form Erickson - McLellan.
Their first client was Meredith Corporation.
In 2001, Erickson - McLellan was honored by the Better Business Bureau’s Integrity Award. They moved into their current headquarters location (1430 Locust Street) in downtown Des Moines, in September 2003.
Jana Erickson left the firm and sold her shares to Drew McLellan on January 1, 2004. The company was renamed McLellan Marketing Group. In January 2005, McLellan’s column on marketing and branding began to appear weekly in the Des Moines Business Record.
The company is managed by CEO Drew McLellan
Milestones
* June 1994: Drew McLellan and Jana Erickson met when they both worked at Zimmerman, Laurent & Richardson in Des Moines, IA.
* October 1995: Erickson - McLellan was launched. McLellan was named President and Erickson was Executive Vice President.
* February 2001: Better Business Bureau’s Integrity Award given.
* September 2003: Moves to downtown Des Moines (1430 Locust Street).
* November 2003: McLellan’s book, 99.3 Random Acts of Marketing is published/released.
* January 2004: Erickson bought out to assume sole ownership/leadership of the agency.
* January 2004: Name changed to McLellan Marketing Group.
* January 2005: McLellan’s weekly marketing column in the Des Moines Business Record debuts.
* September 2005: Free monthly class started - The Branding Breakfast.
* October 2005: Tenth anniversary.
* September 2006: Blog launched, Drew’s Marketing Minute.
* December 2006: Annual Adopt a Charity program announced.
Notable clients
* Meredith Corporation
* National Education Association
* Trinity Medical Center
* Finley Hospital
* Nabisco
* Stage Directors and Choreographers Society
* Des Moines Art Center

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