Mamaearth

Mamaearth is an Indian babycare, skincare and wellness brand co-founded by Varun Alagh and Ghazal Alagh and is owned by Honasa Consumer Pvt limited. The company is headquartered in Gurugram, Haryana, India.
History
The company was established in 2016, in Gurugram, Haryana, India. When the founders had their first child they started looking for chemical-free products for their baby, but they couldn’t find easily available options in India and ended up importing products, which was both expensive and time-consuming. Identifying this gap, they decided to create Mamaearth. While they started as a brand for baby care products, later it diversified into personal care products for adults as well.
In a short span of 5 years, Mamaearth has reached over 5 million customers in 500 Indian cities servicing 19000 pin codes.
In 2020, Mamaearth launched the 'Plant Goodness and Plastic Positive' initiative wherein they link every order being made on the Mamaearth website to a tree that they plant. Their objective is to plant 1 million trees by 2025. As of now, they have been able to plant over 40 thousand trees in a few months of pledging to plant goodness. In the same year Mamaearth launched in UAE region.
In 2022 the parent company of the brand acquired skincare brand BBlunt and Dr Seth's.
Marketing
In 2018 Shilpa Shetty became the brand ambassador of Mamaearth. In 2021, Sara Ali Khan become the brand ambassador of Mamaearth. And recently in 2022, Samantha Ruth Prabhu was announced the brand ambassador for Mamaearth skincare range.
Awards and recognition
*Nielsen BASES Breakthrough Innovations 2020 - India Winners
*The Economic Times Best Brands 2019
*Young Turks IBLA Startup of the Year

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