Let It Fly Energy is an energy drink, launched by Mike Miller of the Miami Heat in 2012. The drink has a target launch of late 2012-early 2013. Let It Fly unofficial announcement During the 2012 NBA playoffs between the Miami Heat and the Oklahoma City Thunder Mike Miller would make Let It Fly referenced during media appearances. During a halftime interview Miller used his signature Let It Fly line in reference to his new Let It Fly energy drink. Miller and Juwan Howard accepted the award for best team at the 2012 ESPY awards. During the acceptance speech Miller thanked the fans, the team, and management before letting out his signature Let It Fly phrase. Celebrities Let It Fly Energy has been endorsed by celebrities, athletes, and musicians. The list includes Rapper/producer Timbaland, WWE Diva Kelly Kelly, UFC fighters Ryan Bader and Gray Maynard and American Idol finalist Erika Van Pelt.
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