Lead Forensics

Lead Forensics is a cloud computing company headquartered in the United Kingdom, with offices also located in the United States. The product is a website intelligence and lead generation tool, used to track anonymous visitors to a website, also called Lead Forensics.
The system uses the IP address of website visitors to identify the company they work for and provides further insight based upon that information.
The information provided is regularly used for website optimization, social media marketing, content marketing purposes and also as a form of lead generation.
History
The company was founded in 2009 by Paul Thomas and Henry Braithwaite as a company specializing in software as a service (SaaS) for the B2B market, with headquarters located in Portsmouth, United Kingdom. The company introduced the Lead Forensics software in beta in January 2009 and officially launched it in June 2009.
Since 2010, Lead Forensics has received The Sunday Times' Best Small Companies to Work for award in 3 consecutive years. In 2010, 2011 and 2012 the company was part of the top 100 companies to work for in the UK. They have also received recognition from blogs and reviews about the service they provide.
In 2011, the company featured on the website SchoolforStartups.co.uk, which discussed how companies can benefit from turning website views into genuine leads. Lead Forensics featured in Forbes as part of a feature on unmasking Anonymous web visitors in 2013.
In April 2013, Lead Forensics opened its office in Atlanta, Georgia, United States. David Jackson, CEO of Clicktools, joined the Board of Directors in August 2013.
In 2014, the company were nominated for the Best Business Awards in the UK.
Software and services
Lead Forensics is a product for B2B marketers also called Lead Forensics. It provides information on a website’s anonymous visitors in ways that support businesses in their email marketing, social media marketing, content marketing and lead generation initiatives.
The software provides this information in real-time via a unique portal and customers can create a number of triggered reports within the tool to enable them to use the data most effectively. MarketMakers.co.uk reviewed the offering and stated that only 2% of B2B web visitors will result in an enquiry.
Whilst the data is commonly used for lead generation, it can also give content marketers an idea of which pages of their website were viewed the most and also the most effective in converting leads. B2B Marketing reviewed the Lead Forensics software in 2013 and commented that the software was an ideal platform for businesses that want reveal as much information as possible about the invisible visitors to their websites in order to keep their sales teams fed with potential leads.
Lead Forensics has integration features for Salesforce.com, Infusionsoft, SugarCRM, Microsoft Dynamics CRM and others.
Technology
Customers of Lead Forensics add a unique Javascript code onto their website, which allows the Lead Forensics software to track visitor information from each page. The customer portal is written in .
The software also produces a company SIC code, the level of turnover generated and information on their website visit.<ref name=makemoneyinlife />

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