Laurence Minsky

Larry Minsky, son of Joseph Minsky (1925-1992) and nephew of Hyman Minsky (1919-1996), is the author of critically acclaimed How to Succeed in Advertising When All You Have is Talent(Second Edition), co-author of Advertising and the Business of Brands(Media Revolution Edition), and the co-author of 25 Words or Less and the first edition of How to Succeed in Advertising When All You Have is Talent. He also works as a Creative Director, copywriter, an associate professor at Columbia College Chicago (List of Columbia College Chicago people). Minsky has earned special recognition for his expertise in four-walls/local store marketing, an important key to achieving success in the retail marketplace.
Marketing and Consulting
Larry has worked full-time for leading agencies such as Frankel, The Marketing Store Worldwide, and has consulted for 141 Worldwide, Centerpoint Marketing, The Core Organization, Draft Worldwide, Jack Morton Worldwide, The Food Group, GSP Marketing Services, Hall Olson Marketing Group, I Imagine Studio, Imagine Creative Group, Lipson Alport Glass & Associates, Lopez-Martin & Associates, Marketing Support, Performance Communications Group, Proverb Associates, Revalour, Ryan Partnership, Slack Barshinger, Steadfast, Thompson Recruitment Advertising (of J. Walter Thompson), Tynan Marketing, Wilburn Thomas, and more.
Clients
He has created marketing and communications solutions for many blue chip clients, including Aramark HMS, AT&T Wireless, Bay Valley Foods, Beltone, Black & Decker, Bristol-Myers Squibb, Charter One Bank, Coca-Cola Fountain, Connie’s Pizza, Dean Foods, Diners Club, Direct Merchants Bank, Dole 100% Juice, eHow.com, Fleetwood Homes, Frito-Lay, GE Finance, S.C. Johnson & Sons, Kraft, Lamin-Art, McDonald’s (on an international, national, and regional level), Motorola, MTV, Nike, PETsMART, Pockets Restaurants, ScottForesman, Sears, Skil Tools, SunTrust, Time-Life Video, Tropicana, True Value, Unilever, United Airlines, United States Postal Service, Upromise, USG, Westinghouse, and Y-Me National Breast Cancer Organization.Public Speaking
He has been a guest speaker at professional meetings and universities, quoted in such leading print media as the New York Times, Chicago Tribune, and Chicago Sun-Times and interviewed on television and on radio talk shows across the country.
Selected Published Works
* (June, 2007)How to Succeed in Advertising When All You Have is Talent (Second Edition) The Copy Workshop, ISBN: 1887229205
*(March, 2009)Advertising and the Business of Brands(Media Revolution Edition) The Copy Workshop, ISBN-10: 1887229388
* (June, 1998)25 Words or Less McGraw-Hill/Contemporary, ISBN-10: 0809228785

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