Kaido (company)

Kaido is a multi-award winning, digital wellbeing company based at Innovation Birmingham in England. It aims to improve individuals' health and wellbeing by providing a personalised educational experience<ref name="wmahsn-news"/> using analysis of behavioural patterns from wearable technologies.<ref name"midlandsbusinessnews"/><ref name"wmahsn-interview"/>
History
Kaido was founded in 2015 by Richard Westman. After spending eight years working in elite sport, including working with Leicester Tigers and the Lawn Tennis Association, Westman decided he wanted to use his experience, knowledge and connections to bring professional-level health insights the general population.<ref name="livingmag"/>
In May 2016, Kaido received £50,000 of investment from Creative England's Interactive Healthcare Programme for market testing,<ref name"digitalhealthage"/> and joined the Serendip Smart City Incubator.<ref name"bqlive-2016"/> Five months later, in October 2016, it received a further £50,000 of investment from SME Innovation Fund in order to bring their platform to market.<ref name"innovationbham"/> At the same time it became a UK-managed Microsoft partner company and joined its IoT & Data Innovation Programme.<ref name"livingmag"/>
Kaido has won a variety of awards including the EIT Health Headstart Award in December 2016, for which it recevied £50,000 of in-kind support from Pfizer, P&F, IBM and EIT Health.<ref name"businessbirmingham"/> In July 2017, Kaido won the Economic Impact Award for it's Insights Platform, which turns health data into insights used by patients, doctors and businesses.<ref name"bqlive-2017"/> In August 2018 it was named as one of BusinessCloud's 51 Tech for Good stars.<ref name="businesscloud"/>

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