Idomoo

Idomoo is an Israeli Internet company that provides automatic personalized video solutions for enterprises. It offers solutions as a Cloud-based technology service and is based in Raanana.
History
Idomoo was founded in 2008 by Yaron Kalish (CEO and co-founder), Danny Kalish (CTO and co-founder) and Assaf Fogel (VP R&D and co-founder). In 2013, Idomoo received a $9 million funding round led by New York-based Marker LLC. In 2014, Idomoo won the Best Consumer Innovation Award at GTB Innovation Awards.
In 2013, the company's chief executive was Eitan Fogel.
Overview
Technology
While data is a growing trend that gives a company insight into its customers, personalizing data is an issue. Idomoo's data-driven videos increase the capabilities of a company to address data and relevancy providing the end user with content that is bespoke to them.
Product
Explainer videos are seen as a penetrative marketing tool for increasing email click-through rates, conversion rates, online visibility and ROI.
Customized or personalized videos can be used to serve various use cases, including bills or statements for utility and finance companies. According to UCLA behavioral economist, Shlomo Benartzi, Idomoo offers financial services and other companies the ability to offer clients personalized videos that can explain portfolio value.
Idomoo is said to have served tens of millions of automatically created, customized videos in 16 different languages to date.

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