I Threw Up

I Threw Up is an international sticker art campaign conceived in 1997 by artist Michael Pilmer. The stickers, which read "I threw up", are designed to work like cartoon speech bubbles, and are usually placed strategically as to indicate speech. Target images are usually people, animals, or any sort of personified object or character. The stickers have shown up around the world as evidenced by the many photos posted on the campaign's website.
According to the artist, the campaign strives to "manipulate meaning by altering the multitudes of messages that surround us. It is an exploration of not only the process of implication, but the creative reclamation of advertising and public spaces."
The campaign has been written about in the book PEEL: The Art Of The Sticker, as well as in THRILL magazine, Found Magazine, BAGAZINE, and The News & Observer.
 
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