GilmoreGroup is a multidisciplinary design and branding firm based in New York City. It was founded in 2003 by Arthur Gilmore, President, and Managing Partner, Greg Tribbe. In the fall of 2008, the company gained recognition for designing the largest LED sign in Times Square for Walgreens. The sign uses over 12 million LEDs and covers , and the sign on the One Times Square building in NY is the largest LED sign in all of Times Square, surpassing the previous title holder (Nasdaq sign which comes in at 11,000 square feet). The sign consists of seventy-seven 5,000 pound cabinets and houses of data and power cables.
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