Game People is a UK based video game review website whose style, which could be categorised as New Games Journalism, is centered on video game coverage that focuses as much on the people playing the games as the games themselves. Each writer has his or her own niche perspective, and Game People states its aim to be "social, mini, and friendly" rather than Mass Media. The site was largely unreferenced for the first few years of its existence. Paul Govan's family gaming coverage was then picked up by Wired's GeekDad blog in 2008, and later for Game Pro's Family blog in 2009. But it wasn't until "Game People" launched Rebecca Mayes' video game review songs - a departure from the traditional review structure obviously inspired by Ben Croshaw's Zero Punctuation - that the site truly began to garner broader attention. The popularity of Mayes' musically-slanted reviews led to them being featured in online magazine the Escapist and more notably on Charlie Brooker's BBC TV Gameswipe show. This attention enabled the site to broaden its reach and range of coverage. Game People's reviewers (artisan as they call them) have since written close to 1000 articles covering a range of perspectives: Considered, Domestic, Dressup, Eclectic, Family, Fitness, Frugal, Intimate, Multiplayer, Perpetual, Race, Returning, Scared, Soulful, Sports, Story, Soundtrack, Teaching Teen, Touch, and Tech. This is most clearly observed in coverage of bigger games such as Fable II, where the site offered some 9 different reviews. During 2010 the site was referenced more regularly by the mainstream media. Early coverage of left-field games like Deadly Premonition were picked up by The Independent. The more wide ranging opinions on gaming have also features on BBC Radio 4. As well as writing, the reviewers also use more unusual media. This has involved from the simple use of Rebecca Mayes' songs to origami, photography, animation and even teletext to communicate contributor's impressions concerning games and gaming. Game People writers have been featured on BBC TV, The Times, Greenbelt Cheltenham Arts Festivals and mainstream print like Official PlayStation Magazine. Some writers also contribute to Wired, IGN and Game Pro. They also provide a weekly Game People Calling column for The Escapist.
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