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Friendonomics
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Friendonomics is a term used by Forrester Research to describe social networking users who befriend a brand profile to become eligible for exclusive offers. The term friendonomics is also used by various marketing groups to refer to advertising campaigns that focus on building brand relationships, as opposed to producing immediate results. Friendonomics the Game Friendonomics is also an online economic simulation game, which allows members to trade "shares" of each other, much as if they would trade shares of publicly traded corporations. Friendonomics is unique in that it combines social networking with game play. Friendonomics is also unique in that it is the first utility that allows members to commoditize the relationships they have with their peers. |
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