Flea Market Montgomery

Flea Market Montgomery is a 73,000 square-foot flea market in Montgomery, Alabama, best known for its rap music commercial, in which its owner, Sammy Stephens, raps about the store claiming it's "just like a mini mall."
Popular commercial
The flea market gained fame in November 2006 thanks to a music video advertisement produced by owner Sammy Stephens and his subsequent appearances on The Ellen DeGeneres Show. This advertising was in the form of a rap-style commercial which spread through the internet via YouTube, BoingBoing, and similar sites. This video and related materials use the slogan, "It's just like a mini mall." Stephens appears in the advertisement, showing off living room, bedroom, and dinette sets. The commercial has become an internet meme, and has resulted in the creation of a number of parodies of this advertisement. Capitalizing on the popularity of the advertisements, Sammy Stephens subsequently began selling a variety of flea market-related merchandise, ranging from t-shirts to mobile phone ringtones.
Ownership
In 2000, Stephens began selling at Flea Market Montgomery with toys in three rented booths. Whenever another vendor would leave a booth, Stephens would take it over. Within a few years, Stephens had purchased the entire market.<ref name="cele54"/> Before buying the market, Stephens had been a local disc jockey known as "The Candyman" on WMGY and WXVI and provided songwriting to other local singers and rappers.<ref name="cele54"/>

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