Felix Hummel

Felix Hummel (born 7 August 1986 in Erlangen) is a German IT entrepreneur, author and influencer. His work is focussed on Marketing & Web Video. Since 2013, Hummel has published several worldwide viral videos through his YouTube channel “CopyCatChannel” and the YouTube Original Channel “Onkel Berni’s Welt”. Hummel published a book showcasing a selection of successful Facebook posts with publisher Wilhelm Heyne Verlag, a subsidiary of Penguin Random House. Hummel is considered a
Digitalization Expert.
Life
Hummel earned his A-level diploma (“Abitur”) from the Steigerwald-Landschulheim school in Wiesentheid/Bavaria. From 2009 to 2011, he studied Digital Film & Animation at the SAE Institute Munich. In 2016, Hummel launched his first company, BuzzBird, focussing on Influencer Marketing. His father was the German chemist and university professor Hans-Ulrich Hummel. Hummel lives and works in Berlin.
YouTube career
In November 2012, Hummel produced the YouTube Original Channel “Onkel Berni’s Welt” in collaboration with Munich-based TV production company First Entertainment GmbH and Berlin-based band Onkel Berni. The channel was inspired by US American Late-night talkshows and created several viral videos, including a music rap video parody on famous German rappers Shindy & Bushido: “Stress ohne Grund”, being covered by media outlets such as Germany’s best-selling tabloid Bild.
Hummel also produced the viral video “Streetmusician sings - Original singer comes along and joins him“ in collaboration with Jimmy Somerville from Bronski Beat.
In June 2013, Hummel launched a YouTube channel named “CopyCatChannel”, gaining worldwide recognition with the viral video series called “How German Sounds Compared To Other Languages” with more than 100 million views.
BuzzBird
Together with his co-founders Andreas Türck and Klaus Breyer, Felix built his first business in 2016: BuzzBird GmbH, serving as its CEO. This agency-type company focusses on building software solutions and services in the area of Influencer Marketing. In November 2017, mass media company ProSiebenSat.1 Media bought a 42 percent stake in BuzzBird.

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