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EyeBuyDirect.com
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EyeBuyDirect.com is an online prescription eyeglasses retailer that serves customers throughout the United States, Canada and Europe. Business concept Its primary intent is to offer prescription glasses and frames at more affordable prices than traditional brick and mortar shops. The site was launched in 2005 by Roy Hessel. The retailer features a virtual dressing room titled "EyeTry," which launched during a September 2007 redesign of the site. When sharing virtual photos on Facebook, between 3-6 friends of the customer will view the photos, offer opinions, and potentially become customers themselves, an example of viral marketing.<ref name="ny001" /> According to a 2007 poll by Jobson Research and The Vision Council, 52 percent of respondents had used the internet to research eyeglasses brand and style options. 28 percent stated that they used the internet to research eyeglass retailers and 33 percent stated that they used the internet to compare prices among retailers.<ref name="vision001" /> 
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