Evolok

Evolok, based in London, UK, is a privately owned British limited company headquartered in Baker St. It provides metered access gateways and identity management software to content providers such as digital newspaper editions and online video producers. Evolok’s regional operations include North America, Europe & South Africa. The Evolok software is built around four key modules: the Identity Manager, Access Director, Track, Profile and Personalise and the Event Broker.
History
Evolok was incorporated in 2007. Other partners include Stripe and Akamai.
Evolok has provided paywall consultancy worldwide and has also implemented their solution on behalf of a wide range of these international organisations. They have been heavily involved with a number of innovative paywall initiatives, such as helping implement the first metered paywall in Africa.
Awards
Digital Identity Award 2012 - Nominee for one of the best pay-wall solutions provider
Modules
The four modules within Evolok work together but also work as standalone software modules linked to existing legacy systems.
Access Director
The Access Manager Module determines whether a reader is allowed access to an article, acting as the enforcement part of the Evolok ecosystem. The reader’s entitlements are decided based on their relationship defined within the Identity Manager, as either a casual reader, register user or a paying customer and changing their entitlements based on this relationship.
Identity Manager
The Identity Manager acts as the brain of the Evolok ecosystem, holding a record of all registered users and customers. As Evolok encourages the user to register, this database provides a publisher with audience data and additional advertising revenue opportunities.
Event Broker
The Event Broker provides an automated messaging process. It is responsible for sending events, as a string of bytes, from a source to a destination via a RestFUL API. An example of an event would be to announce new offerings by a publisher or, on a more personal level, to congratulate a user on his/her birthday.
Clients
Following a successful international trial of the Evolok metered system, one of the UK's most influential publishing groups officially adopted a "New York Times style 'meter" in order to increase their engagement and monetise on their content.
The move of the above-mentioned publishing house to monetise its content was met with scepticism by both publishing colleagues, such as The Guardian and also by the blogging/marketing community. However, few months after the meter implementation the newspaper was reported to have "remained the UK’s third most popular national newspaper website with just over 3m unique browsers* a day (up 5.8 per cent month on month)." In 2014, one year after the adoption of the Evolok Access and Identity Management solution, the publishing house registered a boost in subscriptions and 'reaped rewards' of metered paywall with operating profit up to £60m, according to reports.

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