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E-packaging
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e-packaging stands for electronic packaging, i.e. product’s picture, text description and any other media that e-store uses to describe products for e-shoppers. e-packaging is essential for on-line retail in supporting marketing role of the real packaging. In on-line retail e-shopper is physically not able to deal with the product’s packaging, so cannot be influenced by packaging’s size, shape, colors, graphics, icons, texts, textures, material, etc. e-packaging is to compensate the lack of above. Currently only a fraction of e-stores leverages multimedia potential of internet in creating e-packaging. Therefore a rapid development of vehicles and forms used for e-packaging is expected (e.g. video presentations). The term was introduced in 2009 by founders of Warsaw (Poland) based company eStoreMedia.com. See Also
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