DiscoStudio.com

DiscoStudio.com is a retailer and online resource that specialises in DJ equipment, DJ lighting and Pro Audio equipment. Before becoming a retailer in late 2002 DiscoStudio.com was a community reviews website with a revolutionary review feedback and comments system.
History
DiscoStudio.com started in 1997 as a DJ equipment review resource where DJs could post reviews of DJ equipment that they own and others could reply with feedback to the review.
As the internet was evolving in the UK in the late , the mobile disco industry was also evolving with mobile disco DJs going from community meet-ups to interacting online. DiscoStudio.com was the first website in the DJ equipment industry (and possibly one of the first UK websites) to offer informational reviews that allowed users and owners of DJ equipment products to share their experiences and views on their purchase; and then allow others to reply to the review and leave . It was some years until forum website software and the like became openly available and allowed people to interact in this way.
In February 2001 the owners announced that they were to incorporate product sales into the site. Some dedicated users of the website, at the time, were concerned that this move would "commercialise" the website and make it less neutral. The owners' argument was that the website needed to be funded and in December 2002 the product sales element of the website went ahead.
With the internet ever evolving, by 2003 nearly 1/2 of UK households had internet access. This meant that more and more people could buy online and have their purchases delivered to their door. The increasing number of online sales meant that the owners of DiscoStudio.com needed to spend more time and effort on the product sales area of the website.
In September 2003, DiscoStudio suported the release of Pro Mobile Magazine which was officially released at PLASA Show 2003.
In late 2003, the DJ equipment reviews and review feedback area of DiscoStudio.com was receiving extreme amounts of presumably by a relatively new kind of spam system which was referred to as a . The owners of the website had no choice but to close the review feedback system on the reviews area. The product reviews remain whilst users could no longer post review feedback. This effectively closed the DiscoStudio.com reviews community overnight.
Due to commercial pressure from the owners, in late 2003 DiscoStudio.com focussed on product sales and industry innovations such as their karaoke song finder that was introduced in Feb 2005 which was an industry first and they pioneered the pre-release of Denon's industry first DN-DH2500 hard drive DJ media player.
In 2010, DiscoStudio.com released a new community blog, which is designed to mirror the original functionality but in modern social networking and blogging form.
Timeline
* 1997: Website established as a standard HTML website.
* 1998: A new bespoke product review system was released.
* 2002: DiscoStudio.com became a retail website.
* 2003: The owners were forced to remove the review feedback funnctionality due to spam.
* 2005: Industry first Karaoke Song search system introduced.<ref name="dj-forum"/>
* 2008: A contractual deal is done with the owners of DiscoStudio.com to be operated DFB Sound & Light Warehouse.
* 2010: DiscoStudio.com brings back the reviews, news and community feedback in the way of a Blog.
Acquisitions
* In January 2005, DiscoStudio.com took over the operations of rival online retailer DJ Equipment Online.
* In December 2006, DiscoStudio.com bought out high street retailer Mobile DJ Centre.
Key Products
* Technics SL-1200
* Pioneer CDJ-800
* Pioneer CDJ-1000
* Pioneer CDJ-2000

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