The Direct Selling Association of Malaysia (DSAM) was founded in 1978. It is a national trade association aimed at promoting the direct selling industry as well as act as the defacement voice of the industry. DSAM comprises leading multi level marketing and single level marketing direct selling companies. Members of DSAM recorded a combined sales turnover of more than RM2.06 billion for 2006. DSAM is a member of the World Federation of Direct Selling Associations (WFDSA), a federation of national Direct Selling Associations (DSA’s) all over the world that subscribe to ethical business practices. <references/>