DC Singh

Didar Singh Chalana, also known as DC Singh (born July 15, 1985, in Amritsar, Punjab, India), is a businessman and British millionaire. He is best known for creating over 6 brands like Edinburgh Cashmere and Lucchi Jewellery. He was featured in Punjabi Song "Look" in 2019 as a singer and star cast. He and his brands have been featured in magazines like GQ, Tatler, Grazia, and the UK and USA editions of Vogue.
In November 2024, DC Singh met Bint Maktoum and members of the Dubai Royal Family.
Early Life
DC Singh grew up in Amritsar, Punjab, where his family worked in the textile business.
At the age of 12, he started his first business in wholesale, selling products in the local market. He has worked in various industries, including cashmere, luxury fashion, and food.
Edinburgh Cashmere
He started working on Edinburgh Cashmere in 2008, officially launching the brand in 2014. By 2016, the brand had gone global and is now sold in over 100 countries, including the UAE. Known for its scarves and stylish check patterns, it has become a top luxury brand.
The brand is currently aiming to reach $50 million in revenue, with a goal of hitting a net worth of £500 million in the next two years.
Over the years, DC Singh has won 6-7 awards, including the New York Awards and the Best Designer Award. His work has been showcased at events like Fashion Week, gaining international recognition.<ref name=":2" />

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