The culture of social-media platform Twitter includes: * the use of hashtags to create and perpetuate Twitter/social-media trends * amplifying messages by retweeting or by responding to them *bringing attention to certain people/accounts by ("@-ing") them using the at sign ("@") * creating threads to share longer messages, as single tweets have a character limit * shortening URLs to accommodate character-count limits and to track reach and referrals * the introduction of jargon, such as: **Milkshake Duck, an initially (seemingly) endearing person who turns out to be flawed; **problematic fave, a celebrity or other influential person whose popularity is impervious to offensive or statements **Meltdown May, a series of erratic social-media posts in the month of May. * sub-communities such as: **Weird Twitter; **Black Twitter; **Stan Twitter; and **diplomatic Twitter *"getting ratio-ed," wherein a tweet gains more (unsolicited) comments than it does likes and/or retweets, typically indicating the unpopular/controversial nature of that tweet.
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