|
Colombian Emerads Emerald is a variety of the mineral beryl colored green by trace amounts of chromium and sometimes vanadium. Beryl has a hardness of 7.5-8 on the 10 point Mohs scale of mineral hardness. Most emeralds are highly included, so their toughness (resistance to breakage) is classified as generally poor. A rare type of emerald known as a trapiche emerald is occasionally found in the mines of Colombia. A trapiche emerald exhibits a "star" pattern; it has raylike spokes of dark carbon impurities that give the emerald a six-pointed radial pattern. Emeralds come from three main emerald mining areas in Colombia: Muzo, Coscuez, and Chivor. With some of the finest Colombian emeralds coming from the Muzo region of Colombia International Marketing In order to create a strong international brand for Colombian emeralds well know international branding expert Richard H Griffiths has launched a program to create a brand for using high level branding programs such as linking Colombian Emeralds to and having A list celebrities using Colombian Emeralds at events such as the as well as targeting markets such as and the The launching of a brand and the creation of an internationally known label protected through World Wide intellectual property office- is also aimed at generating a brand for Colombian in general. History of Colombia Emeralds Few countries have areas as rich in emeralds as Colombia. This makes it is the world’s leading producer, with 55% of global production, followed by Brazil with 15%, Zambia with 12%, and Zimbabwe and Pakistan with 5% each. In terms of quality, Colombian emeralds are the world's finest. Economy of Emeralds Over the past decade, the market for Colombian emeralds was in decline, but with the recent increase of foreign investment, mostly in the form of US capital, there has been a recovery of this market that was in crisis. In 2008, Colombia’s exports of emeralds reach USD $180m, and that revenue has been growing by 20% per year for the past three years. The cost of some of the finest Colombian emeralds can reach in excess of USD $10,000 per carat, or even up to USD $50,000 per carat for the ultimate specimen, although that would only for a very rare, flawless, very large one, with an important history or other significance. Emerald regions of Colombia is the heart of emerald country in Colombia. Its emeralds are known worldwide for their highest quality and purity. Muzo is in the department of Boyaca, about a 5-hour drive (300km) from the capital, Bogota. Social Responsiblity Starting with the Federation of Colombian Emerald Exporters and Fedesmeralds Colombian emeralds are now becoming strong in the development of social programs such as funding of schools, community based education programs, food security and health and welfare initiatives. This area although in development will take many years to reach the levels desired by the industry leaders
|
|
|