Coca cola christmas advert

The "Holidays are coming!" advertisement by the Coca-Cola Company is an advertisement for Coca-Cola that to some people marks the beginning of Christmas. The advertisement features a train of red delivery lorries, emblazoned with the Coca-Cola name and decorated with electric lights, driving through a snowy landscape and causing everything that they pass to light up, and people to watch as they pass through.

The advertisement faced falling into dis-use in 2001, as the Coca-Cola company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia. However in 2007, the company brought back the campaign after, according to the company, many consumers telephoned its information centre saying that they considered it to mark the beginning of Christmas.

Keith Law, a producer and writer of commercials for Belfast CityBeat, was not convinced by Coca-Cola's reintroduction of the advertisement in 2007, saying that "I don't think there's anything Christmassy about HGVs and the commercial is too generic.".

In 2001, singer Melanie Thornton recorded the campaign's advertising jingle as a single, Wonderful Dream (Holidays are Coming), which entered the pop music charts in Germany at #9. In 2005, Coca-Cola expanded the advertising campaign to radio, employing several different variations of the jingle.

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